Farmhouse Table Company produces beautiful kitchen tables and wanted an online experience that enabled users to pick any size and any colour.
Farmhouse Table Co.
Farmhouse Table Company was set up three years ago, born out of owner Sam Watt’s frustration at not being able to find a contemporary yet aged table for his cottage. He wanted to offer tables of any size and any colour.
As the business grew and the product list diversified, we needed to reorganise various aspects of the user experience.