Creating an aspirational
sports events brand

With Triathlons and other multisport races becoming ever more popular the business South Hams Triathlons wanted to grow and expand their company.

The new brand identity

The existing brand name and logo restricted the company to location and single event, so we suggested coming up with a new name ‘Sportiva Events’ and a smarter, more modern and athletic brand image. We researched the growing market of athletes, desiring achievement and experience over buying more stuff! A stronger identity could better present their growing business and also offer flexibility and scale. The new business name and typeface instantly set the right tone - modern, energetic and sports-focused. With better graphic design Sportiva have massively increased brand perception of their business and events.

Merchandise and Event branding

The new consistent design style creates recognition and can embrace merchandise with a consistent brand design for T-shirts, medals, large format banners, flags and signage. All printed designs could now work together to increase brand awareness on the day of the event.

Social media marking

Now all we need is some competitors. We continued to develop a social media style guide to build trust with viewers. Events could now be graphically branded in advance, using a consistent design style on Facebook and Google reinforced Sportiva Events, created greater awareness and most importantly, increased signups.

Web Design & User Experience

We have continued to work with Ben the founder of Sportiva Events. With a brand toolkit we can respond quickly and cost effectively to offer Ben marketing with consistency of brand and an increased positive impression of the company.

Design builds trust with your users. A professional, current appearance can also help create a following. Design assets were created to update the clients existing Wordpress website and social media channels.