Brand awareness and design consistency throughout all social media channels
Web Design using responsive grids
Through research of existing website analytics together with recent council reports, we were able to deliver a content plan that could identify and structure the website around its categories and varied content. The solution to the wide variety of imagery was a flexible and hierarchical grid, enabling a ‘shuffle of cards’ according to relevance and advertising spend. Both the guide and website could also mirror each other's design to create brand consistency on and offline.