Our challenge was to find what would define Windeatts’ brand and make them stand out against their competitors, who offer a cut-rate service, but not necessarily the personal touch that many clients saw as adding value.
Competition within the law sector is increasing, with local competitors and online services offering cut-price services. Windeatts needed to find their own unique message that would offer something of value other than price.
People dealing with people
Empathy is uniquely human and it’s best created by face-to-face conversations. Part of the Windeatts message was to promote each person using photography and ‘Meet the Team’ brochures that gave their clientele the reassurance of personal connection and service with a smile.
We're not stuffy but we know our stuff
Windeatts needed to reach out to a new market. To do this, we used upbeat messaging such as ‘local knowledge’ and ‘distinctly unstuffy’ to appeal to a wider clientele. We produced a series of clear, simple brochures to explain the Windeatts set of services – with a strong emphasis on their care for their customers.