Creating an aspirational
sports events brand

With Triathlons and other long-distance events becoming ever more popular the business South Hams Triathlons wanted to grow and expand their company.

 
Sportiva events triathlons and sportivas

The new logo

The old logo restricted the event company so we suggested coming up with a new company name and identity that could be used to better present their growing business and also offer flexibility and scale.

 
Sportiva logo and brand development for sports event company in the south hams
 

The new business name and typeface instantly set the right tone - bright, modern, energetic and sports focused. With better graphic design Sportiva have started to increase brand perception, communicate events better and increase awarness.

 
 
Sportiva events badge

Merchandise and Event branding

We updated merchandise with a consistent brand design for T-shirts, medals, large format banners, flags and signage. All printed designs could now work together to increase brand awareness on the day of the event.

Sportiva wrist bands
 
 
logo on t-shirt
Sportiva signage
sportiva-events-blue-t-shirt
sportiva-events-cyan-tshirt
sportiva-events-red-t-shirt
sportiva-events-purple-shirt
 

Now all we need is some competitors.

We continued to develop the style of the new brand through digital marketing channels. Events could now be graphically branded in advance, using a consistent design style on Facebook and Google reinforced Sportiva events, created greater awareness and increased signups.

 
sportiva events twitter account

Web Design & User Experience

We created design assets to update the clients existing Wordpress website and social media channels. We delivered User Experience insights, together with the brand identity kit, logo and photography.

facebook advertising for sports event
laptop-sportiva-events.jpg
sportiva-events-smile-brochure-.jpg
We have had an amazing response to the designs you produced for us. The latest triathlon has over 200 more entries than this time last year. Thanks for all the work.
— Ben - Owner of Sportiva Events