Branding a town to consolidate the councils tourism resources
Totnes in Devon is a quirky little town with far-reaching appeal. Left Bridge was asked to come up with a brand identity, marketing materials and website to attract visitors to the town and advertise the wide variety of local tourist business.
The town of Totnes needed to be recognisable beyond its size.
First, we decided to change Totnes Information to Visit Totnes - making use of increased Google search results while also tapping into an already understood 'visit' brand word.
Web Design using responsive grids
We created a content plan with the knowledge of existing website analytics together with recent council reports. We could then Identify, categories and emphasise varied content. Presenting the wide variety of content required a flexible and hierarchical grid, enabling a ‘shuffle of cards’ according to relevance and advertising spend. Both the guide and website could also mirror each other to create brand consistency.