Branding a town to consolidate the councils tourism resources

Totnes in Devon is a quirky little town with far-reaching appeal. Left Bridge was asked to come up with a brand identity, marketing materials and website to attract visitors to the town and advertise the wide variety of local tourist business.

 
 
 
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The town of Totnes needed to be recognisable beyond its size.

First, we decided to change Totnes Information to Visit Totnes - making use of increased Google search results while also tapping into an already understood 'visit' brand word.

 
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Web Design using responsive grids

We created a content plan with the knowledge of existing website analytics together with recent council reports. We could then Identify, categories and emphasise varied content. Presenting the wide variety of content required a flexible and hierarchical grid, enabling a ‘shuffle of cards’ according to relevance and advertising spend. Both the guide and website could also mirror each other to create brand consistency.


 
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Web design
Town Brand Identity
Advertising materials
Signage

 
“Left Bridge has designed and co-ordinated the production of our website, our town guides and other projects and we have been more than pleased with all of the finished products. They have been extremely supportive before, during and after the projects, helping out at every step along the way. I couldn’t have done my job without them!”

Samantha Mudge - Tourist Destination Manager at Visit Totnes