Totnes town council were looking to update their tourist focused website and consolidate the councils tourism resources within a town brand.

Totnes in Devon is a quirky little town with far-reaching appeal. Left Bridge was asked to come up with a brand identity, marketing materials and website to attract visitors to the town and advertise the wide variety of local business.


First, we decided to change Totnes Information to Visit Totnes - making use of increased Google search results while also tapping into an already understood 'visit' brand.


Town Guide and brand marketing

All areas of the project had to be self-funding, so we had to work closely with the staff at the town council. Clear communications and reliability were essential factors as we planned the brand, website and town guide.


Brand awareness and design consistency throughout all social media channels

Social media advertising
visit-totnes-brand-stickers for south west tourism

Web Design using responsive grids

Through research of existing website analytics together with recent council reports, we were able to deliver a content plan that could identify and structure the website around its categories and varied content. The solution to the wide variety of imagery was a flexible and hierarchical grid, enabling a ‘shuffle of cards’ according to relevance and advertising spend. Both the guide and website could also mirror each other's design to create brand consistency on and offline.



Web design
Town Brand Identity
Advertising materials

“Left Bridge has designed and co-ordinated the production of our website, our town guides and other projects and we have been more than pleased with all of the finished products. They have been extremely supportive before, during and after the projects, helping out at every step along the way. I couldn’t have done my job without them!”

Samantha Mudge - Tourist Destination Manager at Visit Totnes