Totnes town council were looking to update their tourist focused website and consolidate the councils tourism resources within a town brand.
Totnes in Devon is a quirky little town with far-reaching appeal. Left Bridge was asked to come up with a brand identity, marketing materials and website to attract visitors to the town and advertise the wide variety of local business.
First, we decided to change Totnes Information to Visit Totnes - making use of increased Google search results while also tapping into an already understood 'visit' brand.
Town Guide and brand marketing
All areas of the project had to be self-funding, so we had to work closely with the staff at the town council. Clear communications and reliability were essential factors as we planned the brand, website and town guide.